Generative AI for Non‑Tech – Learning Journey
26 January, 2026 – Amsterdam, The Netherlands
This four‑day learning journey is designed to give non‑technical professionals a working understanding of generative AI and the skills to translate its possibilities into real business value. You’ll begin by unpacking the fundamentals of generative AI and experimenting with tools like ChatGPT and Midjourney to see how large language models and diffusion models generate text and images. Building on that foundation, you’ll explore the emerging field of agentic AI, discovering how autonomous agents can plan and execute tasks in ways that complement human expertise.
The journey culminates in the two‑day Certified Analytics Translation training, where you learn how to bridge the gap between business needs and data‑science solutions.
Looking to upskill your team(s) or organization?
Juanette will gladly help you further with custom training solutions.
Juanette Evans
Data and AI Training Advisor
Duration
4 days
Time
09:00 – 17:00 (GMT +1:00)
Language
English
Lunch
Included
Certification
No
Level
Professional
What will you learn?
After the training, you will be able to:
Understand how large language models and diffusion models work, experiment with popular tools like ChatGPT and Midjourney, and explore the emerging concept of agentic AI—including how autonomous agents plan and coordinate tasks using frameworks such as LangChain or crewAI.
Develop and execute AI projects in your organization, and develop the skills to assess fairness, ethics and biases so that AI solutions are implemented responsibly and deliver real value for end‑users
Craft effective prompts, design and supervise simple AI agents to automate routine knowledge work, and translate business challenges into well‑defined AI use cases while prioritizing ideas and identifying practical opportunities
Program
- Learn how GenAI models work and where they add value.
- Practice using AI tools to generate text and images effectively.
This training is for you if:
You’re a manager, product owner, marketing or HR professional, consultant or subject‑matter expert who wants to understand and apply generative AI without needing to code.
You need to bridge communication between business stakeholders and technical teams and ensure AI projects align with business goals.
This training is not for you if:
You’re looking for a deep technical course on training or fine‑tuning AI models; developers and data scientists seeking advanced model‑building skills should consider our technical data‑science journeys instead.
You already have extensive hands‑on experience with generative and agentic AI and are comfortable designing and deploying AI systems.
Requirements
No programming experience is required. A general curiosity about data, AI and business processes will help you get the most from the sessions. Basic familiarity with your organization’s workflows and strategic goals will make the analytics‑translation exercises more relevant. The Certified Analytics Translation training recommends—but does not require—foundational knowledge of data and AI
Why should I follow this training?
Stay ahead of a fast‑moving field
Generative AI is developing quickly, and organizations need decision‑makers who understand both its capabilities and its limitations. This training equips you to navigate the landscape confidently and to lead conversations about AI adoption.
Structured learning for non‑technical professionals
The journey offers a coherent path for managers and domain experts to grasp core concepts, experiment with cutting‑edge tools and autonomous agents, and see how these technologies can amplify productivity without needing to code.
Build analytics‑translation expertise
By completing the Certified Analytics Translation module you’ll learn how to identify, prioritize and execute AI use cases while understanding the possibilities, trade‑offs and ethical considerations of data & AI. This skill set enables you to turn business challenges into AI projects and ensure they deliver value.
What else
should I know?
After registering for this training, you will receive a confirmation email with practical information. A week before the training, we will ask you about any dietary requirements and share literature if you need to prepare.
See you soon!
Course information
All literature and course materials are included in the price.
Meet the trainers
Steven van Duin
Meet Steven van Duin, a talented Data Science and Data Analytics trainer at Xebia Academy.
Lucy Sheppard
Meet Lucy Sheppard, trainer at Xebia Data. Lucy is a data science trainer and teaches many Python courses as well as dbt Learn.
Also interesting for you
View all trainingsGet a non-technical introduction to the field of Generative AI and learn best practices when using Generative AI tools.
Create compelling visuals and engaging data stories that inform, entertain, and drive action.
Build a solid foundation of data warehousing and modeling with this training. You’ll learn everything about data warehouse architectures, formal data modeling, performance tuning and more.
Discover how to create loveable products by leveraging the power of Artificial Intelligence (AI) with this AI and product training.
Discover the next level of Scrum Mastery in our one-day training that combines the proven knowledge of our Xebia-certified AI Scrum Master training with the cutting-edge capabilities made possible with Generative AI. This immersive experience equips you with the foundational skills of Agile and Scrum leadership, enhanced by the efficiency and power of Generative AI tools.
Most AI initiatives never make it past the pilot phase. Hype burns hot, priorities shift, and promising projects stall out before delivering business value.
Everyone talks AI, but what is it exactly? This three-day Deep Learning course will take you on a journey to demystify AI. You will learn the fundamentals of Deep Learning, how it works, how it differs from traditional Machine Learning, and how you can apply it to the most common AI applications.
