AI for Product Management
20 October, 2026 – Amsterdam, The Netherlands
Discover how to boost the value of your product by leveraging the power of Artificial Intelligence (AI) with this two-day training. You will become comfortable with the black box that is AI and learn how to increase the value of your product by orchestrating your collaboration with other teams in your organization that build AI (e.g. Data Science). You return to the office with a new powerful tool in your Product Management toolbox that will help you stay ahead in today’s dynamic business landscape.
Any questions?
Michiel will gladly help you further with any personal or in-company needs you might have.
Michiel Zeinstra
Training Advisor
Duration
2 days
Time
09:00 – 17:00 (GMT +2:00)
Language
English
Lunch
Included
Certification
No
Level
Professional
What will you learn?
You are involved with building great products for your customers. You may have heard the buzz around AI concepts, such as Machine Learning, Neural Networks, Deep Learning, or Large Language Models. You wonder how to leverage these AI concepts to boost the value of your product for your customers.
In this course, you will discover how to boost the value of your product by leveraging the power of AI and collaborating with Data (Science) or Analytics teams to get the value shipped to customers. There are no prerequisites other than some experience in any role related to Product Management, such as Product Manager, Product Owner, Head of Product, Scrum Master, Agile Coach/Consultant or RTE.
Key takeaways
- Demystify what all these AI concepts, such as Machine Learning, Neural Networks, Deep Learning, and Large Language Models, mean and how they relate to each other.
- Learn what kind of use cases AI can unlock and how these can increase the value of your product.
- Learn how to effectively collaborate with other teams that build AI (e.g. Data Science) and integrate their work into your product to boost value.
Program & topics
This training takes two days. On the first day we will focus on demystifying the concept of AI and learn how ‘the AI sausage’ is made in Data (Science) or Analytics teams.
On day two we will shift focus to achieving effective collaboration with the teams that create the AI and learn how to best integrate their work to boost the value of your product.
During these two days we will continuously switch between theory, practical examples, and helpful exercises so that you will increase your understanding as well as provide a useful starting point for back to the office.
Be familiar with all the concepts and terminologies in AI so you can have a conversation about it with teams that build AI
Who is it for?
Professionals involved in Product Management at medium to large companies that could benefit from collaborating with already existing (centralized or departmental) Data (Science) or Analytics teams.
There are no prerequisites other than some experience in any role related to Product Management, such as Product Manager, Product Owner, Scrum Master, Developer, Agile Coach/Consultant, RTE, or Head of Product.
Requirements
Having some experience with Product Management is beneficial.
Why should I do this training?
Expand your toolbox
Discover and become skilled with a new powerful tool in the Product Management toolbox that can boost the value of your product: Artificial Intelligence
Boost your product’s value
Ensure you will be able to meet and even exceed AI powered feature expectations of your customers
Increase your competitive edge
Stay ahead of your competition as they are already integrating AI solutions into their competing products
What does it look like?
What else
should I know?
After registration for this training, you will receive a confirmation email with practical information. A week before the training, we will ask you about any dietary requirements.
See you soon!
A delicious lunch is included as well as snacks.
Training will consist of a healthy mix of theory, examples and exercises
Travel and accommodation expenses are not included.
You will receive practical tools and templates to apply what you learned back at the office
Meet the trainer
Rutger de Wijs
Rutger is a Product Management consultant at Xebia and helps product teams to develop products better and faster.
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