Professional Product Management (PPM)u003cbru003eUpskill Program
Our in-house developed Professional Product Management™ (PPM) program is the empowerment of your product organization. Build the right solutions through excellent and exceptional product leadership.
Any questions about the framework and how to tailor it?
Willemijn will gladly help you further with custom training solutions for your organization.
Willemijn Geuzeu003cbru003eTraining Advisor
u003cstrongu003eUpskill from beginner to leaderu003c/strongu003e
01
With PPM, all your product employees start with their own learning journey, no matter which skills they possess or how much experience they have.
u003cstrongu003eA holistic learning frameworku003c/strongu003e
02
The PPM framework consists of six core areas, each comprising various competencies and skills that can be assessed and achieved on multiple levels.
u003cstrongu003eCustomized to your needsu003c/strongu003e
03
With the PPM Competency Assessment, you will get a clear overview of the current skills in your team and the skills gap that needs to be bridged to become future-ready.
u003cstrongu003eMoving product management forwardu003c/strongu003e
Product management is a complex, yet amazing profession. Product Managers require a broad range of capabilities, knowledge, and competencies.
However, becoming an expert takes more than a single course. It is a journey that requires gathering extensive knowledge as well as practical experience. Based on decades of experience in leading and transforming organizations, we have designed the Professional Product Management™ (PPM)u0026nbsp; Competency Framework, covering all the capabilities a Product Owner, Product Manager, or Product Leader needs.u0026nbsp;u0026nbsp;
We know how skills need to be developed to prepare for future jobs and advanced product management positions. Our learning journeys guide you through our training curriculum and the modules that form the PPM Framework. The framework consists of six core areas, each comprising various competencies and skills that can be assessed and achieved on multiple levels. The program will be tailored to your organization’s specific needs.
Our assessments will provide you with the right insights about where your team is today. Afterward, the assessment will show the learning path of the team, measuring how the program has moved the team forward.u0026nbsp;u0026nbsp;
The PPM approach
The Professional Product Management framework is a comprehensive learning framework that contains many different modules. To ensure you get the training that fits your organization best, we have a four-step approach that will help you receive a customized learning program and track the progress made during the program.
Try the free PPM QuickScan
Interested in experiencing the benefits of our PPM framework without any initial investment? Start with our u003cstrongu003eu003ca href=u0022https://chat.openai.com/c/04beb7ac-265c-429e-b3e9-8bc54822cf97#u0022u003ePPM Quickscanu003c/au003eu003c/strongu003e—a free version of our assessment tool that provides a snapshot of your team’s capabilities.
LIane Cornelissen
Platform Product Owner – Innerspace
Liane is a product owner at Innerspace. She loves to bridge the gap between business and IT and between people and technology. u003cbru003eu003cbru003eInerspace builds and provides VR training modules. With their data insights, Innerspace makes its training and certification programs visible.
u0022Xebia Academy helped us speak about and discuss our customers, industry challenges, and vision on the same wavelength. Within the product and leadership team, we would usually discuss these topics on different levels of detail and view (operational vs strategic). So, it wasu003cspan class=u0022has-transparent-textu0022u003e u003c/spanu003ekey for us to be able to find a common language and wavelength when we talk about our product and company vision.u0022
Creating your learning program
PPM™ offers you a wide range of training modules, ranging from ‘Stakeholder Management’ to ‘Value Maximization’, and from ‘Envisioning u0026amp; Storytelling’ to ‘Product Strategy u0026amp; Roadmaps’. All modules cover the competences, knowledge, and skills to make professionals more successful.u0026nbsp;
Each training module offers a mix of learning styles, from self-study to instructor-led classroom training and from individual exercises to group working sessions. Students will learn, apply, evaluate, and create knowledge and experience together. Knowledge that matters for their daily work and helps them make an impact. u003cbru003eu003cbru003eAll modules are practical and focused on being effective and efficient in your daily practice. The modules follow the six competency areas:
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u003cliu003eProductu003c/liu003eu003cliu003eProcessu003c/liu003eu003cliu003eBusinessu003c/liu003eu003cliu003eMarketu003c/liu003eu003cliu003ePeople u003c/liu003eu003cliu003eLeadershipu003c/liu003e
Product Modules
Product One
Product Strategy and Product Roadmapsu003cbru003e
On completion of this module, learners will have…
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u003cliu003eDeveloped a Product Strategy for their product, with Product Goals and/or Objectives u0026amp; Key Results.u003c/liu003eu003cliu003eDeveloped a Goal-Oriented Product Roadmap for their product, driven by their Product Strategy.u003c/liu003e
Product Two
Agile Portfolio Management, Product Management, and Product Development
On completion of this module, learners will have…
-
u003cliu003eFinal results and outcomes are to be determined, as this training module has not yet been fully developed.u003c/liu003e
Product Three
Prioritization and Requirements Managementu003cbru003e
On completion of this module, learners will have…
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u003cliu003eFinal results and outcomes are to be determined, as this training module has not yet been developed fully.u003c/liu003e
Product Four
Product Quality, Security and Complianceu003cbru003e
On completion of this module, learners will have…
-
u003cliu003eFinal results and outcomes are to be determined, as this training module has not yet been developed fully.u003c/liu003e
Process Modules
Process One
Creating Valuable Data Products
On completion of this module, learners will have…
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u003cliu003eAdequate knowledge of data and analytics to have successful interactions with data analysts and data scientists.u003c/liu003eu003cliu003eCreated a Analytics Solution Design Canvas.u003c/liu003eu003cliu003eFormulated key questions to discuss with data professionals to finalize solution design and roadmap.u003c/liu003e
Process Two
Testing, Experimentation, and Validation
On completion of this module, learners will have…
-
u003cliu003eFinal results and outcomes are to be determined, as this training module has not yet been developed fully.u003c/liu003e
Process Three
Product Launch and Product Marketing
On completion of this module, learners will have…
-
u003cliu003eFinal results and outcomes are to be determined, as this training module has not yet been developed fully.u003c/liu003e
Business modules
Business One
Value Maximization and Product Analytics
On completion of this module, learners will have…
-
u003cliu003eDeveloped a (concept) Value u0026amp; Product Analytics Dashboard, to enable value steering and become a value-driven Product Owner/Manager/Leader.u003c/liu003eu003cliu003eDeveloped a Value Estimation session together with stakeholders, to prioritize initiatives, ideas, or features.u003c/liu003e
Business Two
Financial Awareness and Planning
On completion of this module, learners will have…
-
u003cliu003eDeveloped a budget forecast for their product/team.u003c/liu003eu003cliu003eDeveloped a business case for (large) product or business initiatives.u003c/liu003e
Leadership modules
Leadership One
Influencing, Politics, and Stakeholder Management
On completion of this module, learners will have…
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u003cliu003eDeveloped a tailored and structured approach for analyzing and understanding their stakeholders.u003c/liu003eu003cliu003eDeveloped a stakeholder engagement strategy.u003c/liu003eu003cliu003eDeveloped/Improved relationships with stakeholders.u003c/liu003eu003cliu003eTools to deal with complex stakeholder situations.u003c/liu003e
Leadership Two
Envisioning, Storytelling and Product Advocacy
On completion of this module, learners will have…
-
u003cliu003eA deeper and broader understanding of their product, business strategy, customers/users, and domain.u003c/liu003eu003cliu003eA well-defined product vision, based on customer, user, market, and business insights and drivers.u003c/liu003eu003cliu003eA pitch, to communicate vision through storytelling.u003c/liu003e
Market Modules
Market One
Product Discovery and Design Thinking
On completion of this module, learners will have…
-
u003cliu003eFinal results and outcomes are to be determined, as this training module has not yet been fully developed.u003c/liu003e
Market Two
Market Research and Competitor Analysis
On completion of this module, learners will have…
-
u003cliu003eFinal results and outcomes are to be determined, as this training module has not yet been developed fully.u003c/liu003e
Market Three
Product- and User Experience Design
On completion of this module, learners will have…
-
u003cliu003eFinal results and outcomes are to be determined, as this training module has not yet been developed fully.u003c/liu003e
People Modules
People One
Vendor Management, Relationship Management and (Agile) Contracting
On completion of this module, learners will have…
-
u003cliu003eFinal results and outcomes are to be determined, as this training module has not yet been developed fully.u003c/liu003e
Training formats
We offer training in any preferred format and at any preferred partner. Whether you prefer classroom learning, blended learning, or e-learning, we will create the best, tailored learning solution, together.
Classroom Training
Classroom, instructor-led training draws on a mix of dynamic lectures and hands-on assignments to make learning fun and interactive.
Online Training
Online, instructor-led training uses a combination of different tools and scenes to provide the optimal experience.
E-learning
The PPM program includes self-learning modules that your team members can learn online at their own pace.
Trusted by global enterprises
Why would you u003cbru003eupskill your people?
With new technologies developing at lightning speed and a challenging job market, finding and retaining the right people is a daunting task.u003cbru003eu003cbru003eHowever, there’s a shortage in skills rather than a shortage in people. That’s why 50% of all employees will have to upskill within the coming five years, World Economic Forum already warned us.u003cbru003eu003cbru003eUpskilling your employees is the best solution to bridge that skills gap. We know that upskilling will lift your employees’ spirit and give them a sense of belonging, knowing their employer invests in them. u003cbru003eu003cbru003eSimilarly, talented people are attracted to organizations willing to invest in their personal development. Ultimately, upskilling is between u003ca data-type=u0022linku0022 data-id=u0022https://www.thehrdirector.com/business-news/workforce-planning/upskilling-vs-hiring-theres-clear-winner-cost/u0022 href=u0022https://www.thehrdirector.com/business-news/workforce-planning/upskilling-vs-hiring-theres-clear-winner-cost/u0022u003e72% and 90% cheaper than hiring new u003c/au003eu003ca data-type=u0022linku0022 data-id=u0022https://www.thehrdirector.com/business-news/workforce-planning/upskilling-vs-hiring-theres-clear-winner-cost/u0022 href=u0022https://www.thehrdirector.com/business-news/workforce-planning/upskilling-vs-hiring-theres-clear-winner-cost/u0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003etu003c/au003eu003ca data-type=u0022linku0022 data-id=u0022https://www.thehrdirector.com/business-news/workforce-planning/upskilling-vs-hiring-theres-clear-winner-cost/u0022 href=u0022https://www.thehrdirector.com/business-news/workforce-planning/upskilling-vs-hiring-theres-clear-winner-cost/u0022u003ealentu003c/au003e.
Benefits of upskilling your organization
Boost business results with improved skills.
Enhance employee belonging and satisfaction.
Improve employee retention.
Increase team efficiency.
Attract new talent.
Prepare for future changes.
Meet the trainers
Robbin Schuurman
Robbin Schuurman is a trainer (PST), Professional Product Management creator and product leader at Xebia Academy.
Willem Vermaak
Meet Willem Vermaak, a trainer and author at Xebia Academy. Willem is a Professional Scrum Trainer (PST) and teaches you all about Product Management.
Sjoerd Nijland
Sjoerd is the founder of Serious Scrum and Road to Mastery and a trainer at Xebia Academy.
Ask me anything!
Get in touch with Willemijn Geuze, our Training Advisor. She is happy to help you with all your questions!
