AI Summer School for Product Professionals
10 August, 2026 – Amsterdam, The Netherlands
Elevate Your AI Skills in 5 days!
Join us for the 2026 edition of the Xebia Summer School for Product Professionals! A 5-day, in-person program designed for product professionals, agile practitioners, and anyone who wants to work confidently with AI.
From strategic foundations to hands-on product discovery, our curated learning path is led by three of Xebia’s most experienced trainers.
Whether you’re new to AI or ready to deepen your expertise, this week gives you the knowledge, tools, and network to make a real impact in your organization.
Any questions?
Michiel will gladly help you further with any personal or in-company needs you might have.
Michiel Zeinstra
Training Advisor
Program
August 10-11 (Monday & Tuesday)
AI Native Foundation
How do you build an organisation that doesn’t just use AI — but thinks and works with it natively? This two-day training gives you the strategic and practical foundations of becoming an AI-native organisation: from understanding the AI landscape and identifying opportunities, to tooling choices, implementation patterns, and cultural change.
• Understanding AI-native organisations and their mindset
• AI strategy: where to start and how to scale
• Practical AI tooling and implementation patterns
• Driving adoption and managing cultural change
Christianna Madson
August 12-13 (Wednesday & Thursday)
AI for Product Management
AI is reshaping the product manager’s toolkit at a rapid pace. This two-day training shows you exactly how to leverage AI across the entire product lifecycle — from discovery and prioritization to roadmapping and stakeholder communication. Practical, directly applicable, and grounded in the reality of modern product teams.
• AI-enhanced product discovery and user research
• Smarter backlog prioritization with AI support
• AI-powered roadmapping and decision-making
• Communicating AI-driven insights to stakeholders
Rutger de Wijs
August 14 (Friday)
AI-Powered Product Discovery & Validation
The perfect week closer. This intensive day focuses on applying AI to accelerate product discovery and validation cycles. You’ll learn how to gather customer insights faster, test hypotheses with AI support, and dramatically shorten the time from idea to evidence — so your team builds the right thing, faster.
• AI-assisted customer research and insight synthesis
• Rapid hypothesis generation and testing with AI
• Accelerating validation cycles and reducing waste
• Integrating AI into your discovery workflow
Robbin Schuurman
The AI Summer School
What You’ll Get
✓ One-week intensive in-person format
✓ Live, expert-led sessions with practical exercises
✓ Hands-on experience with real AI tools
✓ Networking with AI and product professionals
✓ Certificate of completion per training
Our learning pathways are meticulously crafted to strike a harmonious balance between academic theory and the immersive experience of a boot camp.
While you may not emerge ready to pursue a Ph.D. immediately after completing our courses, you’ll undoubtedly gain proficiency without the need for an extended sabbatical. We equip you with enough theoretical understanding to navigate complex concepts responsibly while prioritizing real-world applicability to enhance your professional skill set.
Who is it for?
The Xebia AI Summer School is designed for professionals who are ready to move beyond AI curiosity and into confident, practical application.
• Product Managers & Product Owners
• Agile Coaches & Scrum Masters
• Managers & Team Leads
• Consultants & Change Agents
• AI practitioners broadening their skills
• Anyone ready to make an AI leap
Meet the trainers
Robbin Schuurman
Robbin Schuurman is a trainer (PST), Professional Product Management creator and product leader at Xebia Academy.
Christianna Madson
With a passion for people and culture, Christianna endeavors to grow teams, leaders, and organizations to reach their greatest potential.
Rutger de Wijs
Rutger is a Product Management consultant at Xebia and helps product teams to develop products better and faster.
Book a single course
Discover how to create loveable products by leveraging the power of Artificial Intelligence (AI) with this AI and product training.
Learn how to apply AI tools and techniques in your Discovery & Validation process — and earn the new AIPDV certificate in just one day.
You’ve been told to “use AI.” But between hype, half-truths, and a flood of tools, it’s hard to know where to start. AI-Native Foundations cuts through the noise. In two immersive days, individuals gain the fluency, frameworks, and confidence to put AI to work. Not just in theory, but in the flow of the actual day-to-day.
Ask me anything!
Get in touch with Michiel Zeinstra, our training advisor. He is happy to help you with all your questions!
Contact Michiel
