Tina Armaşu

Tina Armaşu (PhD, University of Groningen) is a organizational transformation consultant at Xebia. Her expertise lies in change management, leadership development, AI adoption and behavioral change. She helps leaders and organizations take a systemic approach to change, diagnosing what is really blocking progress, and building evidence-based strategies that shift behavior, strengthen leadership, and make transformation stick.

Tina is an organizational psychologist and transformation consultant with six years of empirical research on organizational behavior, consulting and product experience across complex change programs in fintech, cybersecurity, and the public sector.
Her approach is systemic and evidence-based. She does not treat change as a communications problem or a training event. She addresses change by looking at the behavioral, structural, and leadership conditions that drive or block performance and designs interventions that address root causes. In the training room, she translates that knowledge into sharp, evidence-based insight that participants can apply immediately.

Her expertise spans behavioral change, change management, leadership development, and team dynamics. She works with leaders who need more than frameworks: people who want to understand what is really happening in their organization, make strategic decisions about where to intervene, and build the sustainable capability to lead change that compounds over time.

Tina is a certified business coach and leadership development practitioner. She brings deeper self-awareness and a clearer understanding of the human dynamics around them into every training room and creates the conditions where strategic insights turn into long-term change.

Trainer expertise

Transformation

Leadership

Agile

Upcoming courses

Leading the AI-Native Organization

Stop talking about AI. Start leading it! A focused one-day session for senior leaders ready to move from ambition to aligned strategy – building the fluency to make confident investment decisions, govern AI responsibly, and lead their organization through real change.

AI Adoption
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Behavioral Design for Transformation Leaders

Unlock the science of behavioral change to design people-first transformation strategies that actually stick.

Evelyn van Kelle

ai
Behavioral design
1 day
In Person

Next:

31 Aug, 2026

From:

€895

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AI Leadership & Strategy

Lead AI adoption with clarity and confidence. In three days, you’ll gain the strategic insight, governance foundations, and practical tools to guide responsible AI implementation, align leadership, and turn AI ambition into measurable business impact.

Sander Dur

ai
AI for business
Leadership
3 days
In Person

Next:

4 Aug, 2026

From:

€2045

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Transformationeel Leiderschap Programma
3 days
Virtual

Next:

21 Dec, 2026

From:

€1975

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AI Foundation Training

Learn how to use AI effectively and ethically to enhance human potential, build trust, and create more meaningful work.

Evelien Roos

Data and AI
GenAI
1 day
In Person

Next:

28 Sep, 2026

From:

€925

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