Tina Armaşu
Tina Armaşu (PhD, University of Groningen) is a organizational transformation consultant at Xebia. Her expertise lies in change management, leadership development, AI adoption and behavioral change. She helps leaders and organizations take a systemic approach to change, diagnosing what is really blocking progress, and building evidence-based strategies that shift behavior, strengthen leadership, and make transformation stick.
Tina is an organizational psychologist and transformation consultant with six years of empirical research on organizational behavior, consulting and product experience across complex change programs in fintech, cybersecurity, and the public sector.
Her approach is systemic and evidence-based. She does not treat change as a communications problem or a training event. She addresses change by looking at the behavioral, structural, and leadership conditions that drive or block performance and designs interventions that address root causes. In the training room, she translates that knowledge into sharp, evidence-based insight that participants can apply immediately.
Her expertise spans behavioral change, change management, leadership development, and team dynamics. She works with leaders who need more than frameworks: people who want to understand what is really happening in their organization, make strategic decisions about where to intervene, and build the sustainable capability to lead change that compounds over time.
Tina is a certified business coach and leadership development practitioner. She brings deeper self-awareness and a clearer understanding of the human dynamics around them into every training room and creates the conditions where strategic insights turn into long-term change.