Professional Product Management (PPM): Product Life Cycle Management
2 April, 2027 – Hilversum, The Netherlands
Many products just keep growing in features. Something new is added all the time, but hardly anything is ever removed. On top of that, too little thought goes into where the product is in its lifecycle, and which strategy fits that stage best. In this two-day training, you learn where your product and its features sit in their lifecycle, and how to align your product strategy with that. You go home with new insights, and the courage to make the choices your product needs!
Any questions?
Michiel will gladly help you further with any personal or in-company needs you might have.
Michiel Zeinstra
Training Advisor
Duration
1 day
Time
09:00 – 17:00 (GMT +2:00)
Language
English
Lunch
Included
Certification
Yes
Level
Professional
What will you learn?
Most organizations can just build new things. But removing something from a product or deleting a feature is a lot harder. So the product keeps getting bigger, maintenance and complexity grow with it, and nobody knows exactly what still delivers value.
In the PPM – Product Lifecycle Management training, you learn how to steer a product through every stage of its lifecycle, from development and growth to maturity and phase-out. Product Lifecycle Management is about the value of your product over its entire lifetime: knowing which stage it’s in, steering on that consciously, and aligning your strategy with it.
You learn where your product and features stand today, what data you need to determine that, and which strategy fits each stage. You also learn how to phase out a feature carefully. That way, you invest in what really delivers value, and you dare to let go of what no longer does!
Key takeaways
- Determine which lifecycle stage your product and features are in
- Create a product or feature strategy that fits that stage
- Make well-founded choices about what to grow, maintain or phase out
- Phase out a feature carefully, with an approach you can repeat
Program
This training is mostly about hands-on application. We work with a light agenda, so there’s plenty of room for your questions and challenges around your product’s lifecycle. We alternate short content blocks with exercises on your own product, individually and in small groups.
Before the training, you receive a short paper on Product Lifecycle Management that gives you some context upfront and takes some of the theory load off the training days.
- What is Product Management, and where does the lifecycle fit in?
- The six stages of the product lifecycle
- Which target audiences you serve in which stage, and how you keep growing
- At what level to apply the lifecycle: portfolio, product or feature
- Mapping your own product and features, and deciding what data you need for that
- Product strategy, and how it changes per stage
- Creating a product or feature strategy for your own product
- From strategy to product goals and an outcome-oriented roadmap
- Saying goodbye: phasing out a feature, and who decides on that
- Optional deep dive: buy-or-build, or lifecycle management for software, hardware and vendor products
Who is it for?
This training is for product professionals who are responsible for an existing product, and who want to decide what to invest in and what to let go of. Think of Product Owners, Product Managers and leaders who make decisions about a product portfolio. Do you have a product that’s been around for a while, with more and more features? Or are you just getting started and still looking for the right product-market fit? Then this training is for you!
Requirements
You have experience in a product role, for example as a Product Owner or Product Manager
You bring a product you are responsible for
You do the preparation upfront: reading a short paper and placing your own product in the lifecycle
Data on how your product is used is helpful, but not required
Why should I follow this training?
Get a grip on the lifecycle
You know where your product and features stand, and which strategy fits.
Dare to stop features
A clear approach to phasing out features that no longer deliver value.
Tailored to your challenges
A light agenda with plenty of room for your questions and your own product.
Exam and Certification
There is no exam for this training. You do receive a Xebia PPM (Professional Product Management) Certificate for this module. By the end, you have mapped your product and features, with a strategy and concrete next steps you can put to use right away.
What does it look like?
What else
should I know?
After registration for this training, you will receive a confirmation email with practical information. A week before the training, we will ask you about any dietary requirements.
See you soon!
Course information
Training will consist of a healthy mix of theory, examples, and exercises
Travel & accommodation expenses are not included
Lunch is included
Before the training, you receive a short paper on Product Lifecycle Management
The two training days are consecutive
Meet the trainers
Robbin Schuurman
Robbin Schuurman is a trainer (PST), Professional Product Management creator and product leader at Xebia Academy.
Willem Vermaak
Meet Willem Vermaak, a trainer and author at Xebia Academy. Willem is a Professional Scrum Trainer (PST) and teaches you all about Product Management.
Sander Dur
Sander is Lead Agile Consultant at Xebia and a Professional Scrum Trainer (PST) at Xebia Academy.
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