Professional Product Management (PPM): Product Management Bootcamp
20 May, 2027 – Hilversum, The Netherlands
People talk about Product Management, but does everyone actually mean the same thing? In this two-day Bootcamp, you build a solid foundation, from vision and strategy to value and stakeholders. You practice on your own product and go home with all the templates and materials, and above all: lots of inspiration. This is the foundational Product Management course that sets you up for success!
Any questions?
Michiel will gladly help you further with any personal or in-company needs you might have.
Michiel Zeinstra
Training Advisor
Duration
2 days
Time
09:00 – 17:00 (GMT +2:00)
Language
English
Lunch
Included
Certification
Yes
Level
Professional
What will you learn?
In many organizations, everyone has their own view on Product Management. The Product Owner mostly sees the backlog, and the manager thinks in projects and deadlines. That quickly creates confusion, and in the end focus remains on delivering instead of on value maximization.
In the Product Management Bootcamp, you’ll learn what the profession really involves. Product Management is about the success of your product: solving valuable problems in a way that is usable and desirable, and feasible and viable for the organization.
You’ll learn how to get from a product vision to a concrete roadmap, how to identify and measure value for customers and users, and how to collaborate with your stakeholders. That way, you build a solid foundation and a shared language that you can apply in practice right away. That saves a lot of discussion, and together you build products that deliver real value!
Key takeaways
- Understand what Product Management is and how it differs from project management
- Get from product vision and strategy to goals and a roadmap
- Identify, validate and measure value for customers and users
- Map your stakeholders and create an approach for working with them
Program
The Bootcamp consists of two consecutive days in which you mostly get hands-on. We alternate short content blocks with lots of practice, individually and in small groups. You apply everything you learn directly to your own product or situation. In four parts, we cover the fundamentals of the profession, from vision to stakeholders.
- What is Product Management, and when is a product successful?
- Project thinking versus product thinking
- The principles of the Product Operating Model
- How the profession is changing, including through (Gen)AI
- Product vision, product strategy, product goals and roadmaps
- Target audiences and proto-personas for your product
- Problem, opportunity and hypothesis statements
- Estimating, validating and measuring value
- The Stakeholder Pyramid and mapping your stakeholders
- Creating your own stakeholder strategy
Who is it for?
The Bootcamp is for anyone looking for a shared foundation in what Product Management is. Think of Product Owners, Product Managers and leaders who work with product teams. Just started in a product role, or want your team to speak the same language? Then this is your starting point in the world of Product Management.
Requirements
No prior knowledge is needed
You bring a product, service or situation from your own practice
You learn all the basic principles in this training!
Why should I follow this training?
A solid foundation in the profession
The fundamentals of Product Management, from vision to stakeholders, in two days.
One language for your whole team
Product Owners, Product Managers and leaders get the same picture of the profession.
Directly applicable in your practice
You practice on your own product and take home all templates and materials.
Exam and Certification
There is no exam for this training. You do receive a Xebia PPM (Professional Product Management) Certificate for this module. Afterwards, you get all the templates and materials we use during the training, so you can put them to use in your own work right away.
What does it look like?
What else
should I know?
After registration for this training, you will receive a confirmation email with practical information. A week before the training, we will ask you about any dietary requirements.
See you soon!
Course information
Training will consist of a healthy mix of theory, examples, and exercises
Travel & accommodation expenses are not included
Lunch is included
You receive all templates and materials we use in the training
The two training days are consecutive
Meet the trainers
Robbin Schuurman
Robbin Schuurman is a trainer (PST), Professional Product Management creator and product leader at Xebia Academy.
Willem Vermaak
Meet Willem Vermaak, a trainer and author at Xebia Academy. Willem is a Professional Scrum Trainer (PST) and teaches you all about Product Management.
Sander Dur
Sander is Lead Agile Consultant at Xebia and a Professional Scrum Trainer (PST) at Xebia Academy.
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