Design Better Products with GenAI Prompts
Generative AI is changing product development. In this 1-day hands-on course, you’ll learn how to use prompting techniques to explore, refine, and validate product ideas—while minimizing hallucinations and improving user value.
Book NowAny questions?
Anja will gladly help you further with any personal or in-company needs you might have.
Anja van Ackern
Training Advisor
What will I learn?
This training shows how to use Generative AI tools like ChatGPT to support product development. You’ll learn how to write clear, structured prompts to generate user insights, ideate features, and test assumptions. Gain confidence working with LLMs and apply AI to support real product decisions.
Key takeaways
- Understand what makes GenAI useful in product work
- Learn prompting techniques to guide ideation and evaluation
- Minimize hallucinations and improve output quality
- Use AI to shape user-centric features and faster iterations
Program
This workshop combines theory, best practices, and experimentation. You’ll practice applying GenAI to real product challenges using structured prompting methods—focused on improving outcomes, not just output.
- What is GenAI? How do LLMs like ChatGPT support product thinking?
- Prompting foundations: from idea generation to insight synthesis
- Hands-on prompting for use cases like:
• Creating personas and jobs-to-be-done
• Refining product copy, flows, and micro UX content
• Extracting feedback from user interviews - Reducing hallucinations: prompt patterns and best practices
- Using AI to prioritize features based on real needs
Who is it for?
This course is ideal for:
– Product Managers and Product Owners
– UX Designers and Product Designers
– Innovation leads, strategists, or tech-savvy business stakeholders
Especially for teams experimenting with GenAI in product development workflows.
Requirements
No technical knowledge of AI or data science required
Bring your own product use cases for more tailored value
Experience in product development, UX, or design thinking recommended
Why should I follow this training?
Shape better features with GenAI
Use prompting to align AI outputs with real product goals
Avoid AI mistakes
Learn how to steer prompts to avoid noise and hallucinations
Move from ideas to decisions
Use GenAI to test concepts, refine UX, and validate assumptions
Exam and Certification
You’ll receive a certificate of participation after the course. There is no formal exam. In-company team sessions and follow-up labs can be added for roadmap integration.
What else
should I know?
After signing up, you’ll receive a confirmation email with practical information. A week before the training, we’ll ask about dietary preferences.
We offer this training publicly or as a tailored in-company session.
See you soon!
Course information
One-day prompt engineering training for product teams
Hands-on sessions with real product use cases
Learn to prompt for ideation, feedback, UX copy, and validation
No coding or AI background required
