{"id":49104,"date":"2024-12-06T12:13:41","date_gmt":"2024-12-06T10:13:41","guid":{"rendered":"https:\/\/academy.xebia.com\/us\/?post_type=course&#038;p=49104"},"modified":"2025-09-24T16:35:30","modified_gmt":"2025-09-24T16:35:30","slug":"ai-in-marketing-strategies-and-tools","status":"publish","type":"course","link":"https:\/\/academy.xebia.com\/us\/training\/ai-in-marketing-strategies-and-tools\/","title":{"rendered":"AI in Marketing: Strategies and Tools\u00a0"},"content":{"rendered":"\n<div \n\tclass=\"wrapper\" \n\tdata-id=\"a7f5e4c1\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-group-hero js-group-hero\" data-id=\"6bdb3d01\">\n\t\t<div class=\"block-group-hero__background\">\n\t\t<div class=\"hero-theme block-group-hero__hero-theme\" data-id=\"f73c35b0\">\n\t\n\t<div class=\"hero-theme__background\">\n\t\t\t\t\t<div class=\"hero-theme__background--custom-white\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='54' height='55' viewBox='0 0 54 55' fill='none'><path d='M16.5.8C25.613.8 33 8.187 33 17.3s-7.387 16.5-16.5 16.5h-9A7.5 7.5 0 0 1 0 26.3v-9C0 8.187 7.387.8 16.5.8Z' fill='url(#606cac72-528f-4900-9256-539dd99b8985)'\/><path d='M15 35.3c0-10.77 8.73-19.5 19.5-19.5S54 24.53 54 35.3v12a7.5 7.5 0 0 1-7.5 7.5h-12C23.73 54.8 15 46.07 15 35.3Z' fill='url(#acf5dd88-1726-4d02-96ca-bd92dd7262ac)'\/><path fill-rule='evenodd' clip-rule='evenodd' d='M32.938 15.861c.04.474.062.954.062 1.439 0 9.112-7.387 16.5-16.5 16.5h-1.443c.726-9.553 8.336-17.182 17.881-17.939Z' fill='url(#b91b9787-d440-4bd0-964a-e0252cb42b5a)'\/><defs><linearGradient id='606cac72-528f-4900-9256-539dd99b8985' x1='33' y1='17.2998' x2='-7.21238e-07' y2='17.2998' gradientUnits='userSpaceOnUse'><stop stop-color='#84117C'\/><stop offset='1' stop-color='#F3F3F3' stop-opacity='0.5'\/><\/linearGradient><linearGradient id='acf5dd88-1726-4d02-96ca-bd92dd7262ac' x1='34.5' y1='15.7998' x2='34.5' y2='54.7998' 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and Tools<\/strong>\u00a0<\/h1>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"block-course-hero__row\">\n\t\t<div class=\"block-course-hero\">\n\t\t\t<div class=\"block-course-hero__content\">\n\t\t\t\t<p class=\"block-course-hero__date-location\">\n\t\t\t\t\t<span data-training-meta-p-date>\n\t\t\t\t\t<\/span>   <span data-training-meta-p-address>\t\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t<div class=\"course-tags block-course-hero__course-tags\" data-id=\"1f0626f5\">\n\t<div class=\"tags course-tags__tags js-tags\">\n\t\n\t\t<div class=\"tags__tag tags__tag-dark js-tags-tag tags__tag-show js-tags-tag-show\">\n\t\t\t<span >\t\t\tData and AI\t\t\t<\/span>\n\t\t<\/div>\n\n\t\n\t\t<div class=\"tags__tag tags__tag-dark js-tags-tag tags__tag-show js-tags-tag-show\">\n\t\t\t<span >\t\t\tGenAI\t\t\t<\/span>\n\t\t<\/div>\n\n\t\n\t\t<div class=\"tags__tag tags__tag-dark js-tags-tag\">\n\t\t\t<span >\t\t\tGenerative AI\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t<button\tclass=\"btn tags__show-more js-tags-show-more\"\n\tdata-id=\"45ac7b73\">\n\t<i class=\"icon btn__show-more\" data-id=\"ef4f09c9\"  aria-hidden=\"true\">\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' fill='none' viewBox='0 0 25 24'><path stroke='currentColor' stroke-linecap='round' stroke-linejoin='round' stroke-width='2' d='M7 12h10M12 7v10'\/><\/svg><\/i>\n\t\n\t<\/button>\t<div class=\"tags__tippy-template js-tags-tippy-template\">\n\t\t<div class=\"tags__head\">\n\t\t\t<span><\/span>\n\t\t\t<button\tclass=\"btn tags__close js-tags-close\"\n\tdata-id=\"40b15092\">\n\t<i class=\"icon btn__close\" data-id=\"69064116\"  aria-hidden=\"true\">\n\t<svg width='20' height='20' viewBox='0 0 20 20' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M15 5L5.00103 14.999' stroke='#6A1D57' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'\/><path d='M15 14.998L5.00103 4.99907' stroke='#6A1D57' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'\/><\/svg><\/i>\n\t\n\t<\/button>\t\t<\/div>\n\t<\/div>\n<\/div><\/div><p class=\"paragraph block-course-hero__description\" data-id=\"1837c909\">\n\tRevolutionize your marketing with AI! Personalize campaigns, analyze feedback, and automate workflows for maximum impact.<\/p>\t\t\t\t<div class=\"block-course-hero__trainers-list\" aria-hidden=\"true\">\n\t\t\t\t\t<a href=\"https:\/\/example.com\" class=\"author-meta block-course-hero__author-meta author-meta__make-flex author-meta__link author-meta__make-flex\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t<picture class=\"image author-meta__image\" data-id=\"c04c26eb\">\n\n\t\n\t\n\t<img\n\t\tsrc=\"https:\/\/example.com\"\n\t\talt=\"\"\n\t\tclass=\"image__img author-meta__image-img\"\n\t\/>\n<\/picture><h2\tclass=\"heading author-meta__heading\"\n\tdata-id=\"6659c058\"\n>\n\tTrainer Title<\/h2>\t<\/a>\t\t\t\t<\/div>\n\t\t\t\t<div\n\t\t\t\t\tclass=\"block-course-hero__review-widget block-course-hero__review-widget-spacing\"\n\t\t\t\t\taria-hidden=\"true\">\n\t\t\t\t\t<div class=\"springest-review-widget springest-review-widget-width:300 springest-review-widget-bg:FFFFFF\">\n\t<a href=\"\">\n\t\t\t<\/a>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"block-course-hero__booking-container\">\n\t\t\t\t<div class=\"booking js-booking block-course-hero__booking booking__single-column\" data-id=\"ee52589a\">\n\t\t<div class=\"booking__info\">\n\t\t<h2\tclass=\"heading booking__heading\"\n\tdata-id=\"1323bfba\"\n>\n\tContact Us for Incompany Training<\/h2><p class=\"paragraph booking__paragraph\" data-id=\"2d0b3cc9\">\n\tOur in-company training programs are fully customizable to meet your organization\u2019s unique needs. Reach out to discuss how we can help your team grow.<\/p><div class=\"author-meta booking__author-meta\">\n\t\t<picture class=\"image author-meta__image\" data-id=\"04c9338d\">\n\n\t\n\t\n\t<img\n\t\tsrc=\"\/wp-content\/uploads\/sites\/21\/2025\/05\/Brijesh-Kohli-Profile-Picture-2-e1757405354999.jpeg\"\n\t\talt=\"\"\n\t\tclass=\"image__img author-meta__image-img\"\n\t\/>\n<\/picture>\t\t<h2\tclass=\"heading author-meta__heading\"\n\tdata-id=\"962679b5\"\n>\n\tBrijesh Kohli<br>Academy Advisor<\/h2>\t\t<p class=\"paragraph author-meta__paragraph\" data-id=\"ee5c56d6\">\n\t<a href=\"tel:+14049883790\">+1 (404) 988-3790<\/a><a href=\"tel:\"><br><\/a><a href=\"mailto:brijesh.kohli@xebia.com\">brijesh.kohli@xebia.com<br><\/a><a href=\"https:\/\/www.linkedin.com\/in\/brijesh-kohli\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.linkedin.com\/in\/brijesh-kohli\/<\/a><\/p>\t<\/div><a\tclass=\"btn booking__contact js-scroll-to-anchor\"\n\ttitle=\"Contact our team\"data-id=\"b733d458\"href=\"#incompany\">\n\t\n\t\t\t<span>Contact our team<\/span>\n\t\n\t<\/a>\t<\/div>\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper\" \n\tdata-id=\"b25f0896\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-columns\" data-id=\"6389e33a\">\n\t\n\n<div class=\"block-column\" data-id=\"498c8d17\">\n\t\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"a90a4c38\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-heading\" data-id=\"eea30738\">\n\t<h2\tclass=\"heading block-heading__heading\"\n\tdata-id=\"f71ff615\"\n>\n\tWhat will you learn?<\/h2><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"8fe3a1e4\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-paragraph\" data-id=\"6d355f4d\">\n\t<p class=\"paragraph block-paragraph__paragraph\" data-id=\"126971b1\">\n\tDiscover how AI is transforming modern marketing strategies. This course teaches you how to use AI for customer segmentation, campaign personalization, and marketing automation. You will learn to analyze customer feedback using sentiment analysis and build impactful campaigns with AI tools like HubSpot and Salesforce Einstein. Gain a deep understanding of AI-powered marketing workflows and apply these insights to real-world scenarios. By the end, you will be equipped to revolutionize your marketing efforts with data-driven precision.\u00a0<\/p><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"4af60b2c\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"block-column\" data-id=\"7f6c9a3e\">\n\t\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"8321455e\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-group\" data-id=\"ea7ef0b1\">\n\t\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"4a1149df\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-heading\" data-id=\"c026f03f\">\n\t<h2\tclass=\"heading block-heading__heading\"\n\tdata-id=\"3892538a\"\n>\n\tKey takeaways<\/h2><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"4b0d42e7\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-lists\" data-id=\"5dbf4790\">\n\t<ol\tclass=\"lists block-lists__lists\"\n\tdata-id=\"d1068d5e\"\n>\n\t<li>Leverage AI for personalized campaigns<\/li><li>Analyze customer feedback with sentiment analysis<\/li><li>Master marketing automation tools<\/li><li>Gain insights into customer segmentation<\/li><li>Build data-driven marketing strategies<\/li><\/ol><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper\" \n\tdata-id=\"102ae010\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-columns\" data-id=\"4e6ead79\">\n\t\n\n<div class=\"block-column\" data-id=\"cd444b64\">\n\t\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"341b1fc0\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-heading\" data-id=\"2bccd69e\">\n\t<h2\tclass=\"heading block-heading__heading\"\n\tdata-id=\"09bc72a9\"\n>\n\tProgram<\/h2><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"152914ff\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"block-column\" data-id=\"c055b4cc\">\n\t\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"f717f09d\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div\n\tclass=\"block-accordion js-block-accordion\"\n\tdata-close-adjacent=\"false\"\n>\n\t\t\n\n<div class=\"block-accordion-item js-block-accordion-item\" \n\taria-expanded=\"true\"\n>\n\t<button class=\"block-accordion-item__trigger js-block-accordion-item-trigger\" \n\t\taria-label=\"Module\" \n\t\taria-controls=\"39bd258a\" \n\t\taria-expanded=\"true\" \n\t\tid=\"48c4180c\"\n\t>\n\t\t<h2\tclass=\"heading block-accordion-item__title\"\n\tdata-id=\"e4fd9b91\"\n>\n\tModule<\/h2>\t\t\n\t\t<span class=\"block-accordion-item__wrap-icon\" aria-hidden=\"true\">\n\t\t\t<i class=\"icon block-accordion-item__icon\" data-id=\"f0eca6e4\"  aria-hidden=\"true\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M13 5.5a1 1 0 1 0-2 0h2Zm-1.707 13.707a1 1 0 0 0 1.414 0l6.364-6.364a1 1 0 0 0-1.414-1.414L12 17.086l-5.657-5.657a1 1 0 0 0-1.414 1.414l6.364 6.364ZM11 5.5v13h2v-13h-2Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t<\/button>\n\n\t<div role=\"region\" class=\"block-accordion-item__panel js-block-accordion-item-panel\" \n\t\taria-hidden=\"false\" \n\t\taria-labelledby=\"48c4180c\" \n\t\tid=\"39bd258a\"\n\t>\n\t\t<div class=\"block-accordion-item__content\">\n\t\t\t\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"b6cbdb04\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-lists\" data-id=\"5362dbac\">\n\t<ul\tclass=\"lists block-lists__lists\"\n\tdata-id=\"28982707\"\n>\n\t<li><strong>AI in Marketing: An Overview<\/strong>\u00a0Understand the role of AI in transforming marketing practices.\u00a0<\/li><li><strong>Customer Segmentation: Smarter Targeting<\/strong>\u00a0Use AI to identify and segment audiences effectively.\u00a0<\/li><li><strong>AI-Powered Automation: Streamline Workflows<\/strong>\u00a0Implement tools to automate repetitive marketing tasks.\u00a0<\/li><li><strong>Sentiment Analysis: Decoding Feedback<\/strong>\u00a0Learn how AI analyzes and interprets customer sentiment.\u00a0<\/li><li><strong>Building Campaigns: Practical Projects<\/strong>\u00a0Apply AI to create impactful, data-driven marketing campaigns.\u00a0<\/li><\/ul><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper\" \n\tdata-id=\"19e5236e\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-heading\" data-id=\"48fac5dc\">\n\t<h2\tclass=\"heading block-heading__heading\"\n\tdata-id=\"273b4b75\"\n>\n\tWho is it for?<\/h2><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper\" \n\tdata-id=\"780b033a\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-columns\" data-id=\"c81767c9\">\n\t\n\n<div class=\"block-column\" data-id=\"e26a77b6\">\n\t\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"ab92d576\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-paragraph\" data-id=\"e0b66494\">\n\t<p class=\"paragraph block-paragraph__paragraph\" data-id=\"82f4a906\">\n\tThis course is tailored for marketing professionals, entrepreneurs, and anyone who wants to leverage AI for smarter, more effective campaigns.\u00a0<\/p><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"block-column\" data-id=\"b4109116\">\n\t\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"a3da675f\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-bullet-list\">\n\t\t\t<p class=\"paragraph block-bullet-list__paragraph\" data-id=\"f79a8599\">\n\tRequirements<\/p>\t<div class=\"block-bullet-list__columns\">\n\t\t\n\n<div class=\"block-bullet-item js-block-bullet-item\" data-id=\"6810efd4\">\n\t<i class=\"icon block-bullet-item__icon\" data-id=\"7bc10a82\"  aria-hidden=\"true\">\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' fill='currentColor' viewBox='0 0 16 16'><path d='M10.97 4.97a.75.75 0 0 1 1.07 1.05l-3.99 4.99a.75.75 0 0 1-1.08.02L4.324 8.384a.75.75 0 1 1 1.06-1.06l2.094 2.093 3.473-4.425a.267.267 0 0 1 .02-.022z'\/><\/svg><\/i><p class=\"paragraph block-bullet-item__paragraph\" data-id=\"1969ba67\">\n\tBasic knowledge of the topic is beneficial.\u00a0<\/p><\/div>\n\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper\" \n\tdata-id=\"8daa8cbe\" \n\tdata-bg-on-inner=\"true\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-group\" data-id=\"e3e4d39b\">\n\t<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper\" \n\tdata-id=\"81b6b28c\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-heading\" data-id=\"e0d3bf58\">\n\t<h2\tclass=\"heading block-heading__heading\"\n\tdata-id=\"7704f337\"\n>\n\tWhy should I do this training?<\/h2><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper\" \n\tdata-id=\"162b757d\" \n\tdata-bg-on-inner=\"true\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-columns\" data-id=\"9a8b6643\">\n\t\n\n<div class=\"block-column\" data-id=\"e280fa63\">\n\t\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"b06b048f\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-icon\">\n\t<i class=\"icon block-icon__icon\" data-id=\"923a2a5f\"  aria-hidden=\"true\">\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' fill='currentColor' viewBox='0 0 16 16'><path d='M10.97 4.97a.75.75 0 0 1 1.07 1.05l-3.99 4.99a.75.75 0 0 1-1.08.02L4.324 8.384a.75.75 0 1 1 1.06-1.06l2.094 2.093 3.473-4.425a.267.267 0 0 1 .02-.022z'\/><\/svg><\/i><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"1d7d6a6f\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-heading\" data-id=\"477fd012\">\n\t<h2\tclass=\"heading block-heading__heading\"\n\tdata-id=\"e0cc74ce\"\n>\n\t<strong><strong>Boost creativity<\/strong><\/strong><\/h2><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"92c0d4e7\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-paragraph\" data-id=\"df8d13c8\">\n\t<p class=\"paragraph block-paragraph__paragraph\" data-id=\"9da35596\">\n\tOptimize campaigns with AI insights<\/p><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"block-column\" data-id=\"018d68bb\">\n\t\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"663cb760\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-icon\">\n\t<i class=\"icon block-icon__icon\" data-id=\"3e60ee73\"  aria-hidden=\"true\">\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' fill='currentColor' viewBox='0 0 16 16'><path d='M10.97 4.97a.75.75 0 0 1 1.07 1.05l-3.99 4.99a.75.75 0 0 1-1.08.02L4.324 8.384a.75.75 0 1 1 1.06-1.06l2.094 2.093 3.473-4.425a.267.267 0 0 1 .02-.022z'\/><\/svg><\/i><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"4a5afc03\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-heading\" data-id=\"5bfc18fa\">\n\t<h2\tclass=\"heading block-heading__heading\"\n\tdata-id=\"89e6b04b\"\n>\n\t<strong><strong>Save time<\/strong><\/strong><\/h2><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"1b5968ef\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-paragraph\" data-id=\"6810cd60\">\n\t<p class=\"paragraph block-paragraph__paragraph\" data-id=\"9b8b7cfb\">\n\tAutomate repetitive marketing tasks<\/p><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"block-column\" data-id=\"2eaf5b99\">\n\t\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"78549b02\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-icon\">\n\t<i class=\"icon block-icon__icon\" data-id=\"a829b962\"  aria-hidden=\"true\">\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' fill='currentColor' viewBox='0 0 16 16'><path d='M10.97 4.97a.75.75 0 0 1 1.07 1.05l-3.99 4.99a.75.75 0 0 1-1.08.02L4.324 8.384a.75.75 0 1 1 1.06-1.06l2.094 2.093 3.473-4.425a.267.267 0 0 1 .02-.022z'\/><\/svg><\/i><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"9c0e528e\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-heading\" data-id=\"0645dbb3\">\n\t<h2\tclass=\"heading block-heading__heading\"\n\tdata-id=\"41056375\"\n>\n\t<strong><strong><strong>Stay ahead<\/strong><\/strong><\/strong><\/h2><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"17ab40a7\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-paragraph\" data-id=\"2845165d\">\n\t<p class=\"paragraph block-paragraph__paragraph\" data-id=\"be917b27\">\n\tHarness the latest marketing tools<\/p><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper\" \n\tdata-id=\"d3b16bdd\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-image-carousel js-block-image-carousel\" data-id=\"a1404197\">\n\t\t<h2\tclass=\"heading block-image-carousel__heading\"\n\tdata-id=\"59e43cf4\"\n>\n\tWhat does it look like?<\/h2>\n\t\t<div class=\"block-image-carousel__navigation\">\n\t\t\t<button\tclass=\"btn block-image-carousel__btn js-block-image-carousel-prev\"\n\tdata-id=\"f055ed46\">\n\t<i class=\"icon btn__icon\" data-id=\"7dcf29ed\"  aria-hidden=\"true\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M18.5 13a1 1 0 1 0 0-2v2ZM4.793 11.293a1 1 0 0 0 0 1.414l6.364 6.364a1 1 0 0 0 1.414-1.414L6.914 12l5.657-5.657a1 1 0 0 0-1.414-1.414l-6.364 6.364ZM18.5 11h-13v2h13v-2Z' fill='currentColor'\/><\/svg><\/i>\n\t\n\t<\/button><button\tclass=\"btn block-image-carousel__btn js-block-image-carousel-next\"\n\tdata-id=\"246eb7d6\">\n\t<i class=\"icon btn__icon\" data-id=\"7e3bbde7\"  aria-hidden=\"true\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M5.5 11a1 1 0 1 0 0 2v-2Zm13.707 1.707a1 1 0 0 0 0-1.414l-6.364-6.364a1 1 0 1 0-1.414 1.414L17.086 12l-5.657 5.657a1 1 0 0 0 1.414 1.414l6.364-6.364ZM5.5 13h13v-2h-13v2Z' fill='currentColor'\/><\/svg><\/i>\n\t\n\t<\/button>\t\t<\/div>\n\n\t\t<div class=\"swiper block-image-carousel__container js-block-image-carousel-container\">\n\t\t\n\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\n<div class=\"js-block-image-carousel-item swiper-slide block-image-carousel__item\">\n\t\t\t<div class=\"js-block-image-carousel-item swiper-slide block-image-carousel__item-inner\">\n<div class=\"block-image\" data-id=\"cc28a3dd\">\n\t<picture class=\"image block-image__image\" data-id=\"80d2032e\">\n\n\t\n\t\n\t<img\n\t\tsrc=\"\/academy\/wp-content\/uploads\/sites\/4\/2023\/09\/Xebia-Stock-107-3_2560.jpg\"\n\t\talt=\"\"\n\t\tclass=\"image__img block-image__image-img\"\n\t\/>\n<\/picture><\/div>\n<\/div>\n\t\t<\/div>\n\n<div class=\"js-block-image-carousel-item swiper-slide block-image-carousel__item\">\n\t\t\t<div class=\"js-block-image-carousel-item swiper-slide block-image-carousel__item-inner\">\n<div class=\"block-image\" data-id=\"46548230\">\n\t<picture class=\"image block-image__image\" data-id=\"a3d7d9d6\">\n\n\t\n\t\n\t<img\n\t\tsrc=\"\/academy\/wp-content\/uploads\/sites\/4\/2023\/10\/Header-OutSystems-6.jpg\"\n\t\talt=\"\"\n\t\tclass=\"image__img block-image__image-img\"\n\t\/>\n<\/picture><\/div>\n<\/div>\n\t\t<\/div>\n\n<div class=\"js-block-image-carousel-item swiper-slide block-image-carousel__item\">\n\t\t\t<div class=\"js-block-image-carousel-item swiper-slide block-image-carousel__item-inner\">\n<div class=\"block-image\" data-id=\"f0d75a39\">\n\t<picture class=\"image block-image__image\" data-id=\"9282c53c\">\n\n\t\n\t\n\t<img\n\t\tsrc=\"https:\/\/academy.xebia.com\/wp-content\/uploads\/sites\/4\/2023\/08\/20230328-191741-JTI-scaled.jpg\"\n\t\talt=\"\"\n\t\tclass=\"image__img block-image__image-img\"\n\t\/>\n<\/picture><\/div>\n<\/div>\n\t\t<\/div>\n\n<div class=\"js-block-image-carousel-item swiper-slide block-image-carousel__item\">\n\t\t\t<div class=\"js-block-image-carousel-item swiper-slide block-image-carousel__item-inner\">\n<div class=\"block-image\" data-id=\"d9372191\">\n\t<picture class=\"image block-image__image\" data-id=\"0edca00a\">\n\n\t\n\t\n\t<img\n\t\tsrc=\"https:\/\/academy.xebia.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Xebia-Stock-Amsterdam-100_2560.jpg\"\n\t\talt=\"\"\n\t\tclass=\"image__img block-image__image-img\"\n\t\/>\n<\/picture><\/div>\n<\/div>\n\t\t<\/div>\n\n<div class=\"js-block-image-carousel-item swiper-slide block-image-carousel__item\">\n\t\t\t<div class=\"js-block-image-carousel-item swiper-slide block-image-carousel__item-inner\">\n<div class=\"block-image\" data-id=\"27815c8a\">\n\t<picture class=\"image block-image__image\" data-id=\"af257e89\">\n\n\t\n\t\n\t<img\n\t\tsrc=\"\/academy\/wp-content\/uploads\/sites\/4\/2023\/09\/Xebia-Lead-7-scaled.jpg\"\n\t\talt=\"\"\n\t\tclass=\"image__img block-image__image-img\"\n\t\/>\n<\/picture><\/div>\n<\/div>\n\t\t<\/div>\n\n<div class=\"js-block-image-carousel-item swiper-slide block-image-carousel__item\">\n\t\t\t<div class=\"js-block-image-carousel-item swiper-slide block-image-carousel__item-inner\">\n<div class=\"block-image\" data-id=\"ef7b745d\">\n\t<picture class=\"image block-image__image\" data-id=\"95102d57\">\n\n\t\n\t\n\t<img\n\t\tsrc=\"\/academy\/wp-content\/uploads\/sites\/4\/2023\/09\/Xebia-Hilversum-office-scaled.jpg\"\n\t\talt=\"\"\n\t\tclass=\"image__img block-image__image-img\"\n\t\/>\n<\/picture><\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<div class=\"block-image-carousel__pagination js-block-image-carousel-pagination swiper-pagination\"><\/div>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper\" \n\tdata-id=\"6134ca8a\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-heading\" data-id=\"9361b3e2\">\n\t<h2\tclass=\"heading block-heading__heading\"\n\tdata-id=\"679dbf4c\"\n>\n\tWhat else <br>should I know?<\/h2><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div \n\tclass=\"wrapper\" \n\tdata-id=\"30570c95\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-columns\" data-id=\"07fc1228\">\n\t\n\n<div class=\"block-column\" data-id=\"9e1a4172\">\n\t\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"e7dab591\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-paragraph\" data-id=\"4c4be4bf\">\n\t<p class=\"paragraph block-paragraph__paragraph\" data-id=\"c37673a7\">\n\tAfter registering, you will receive a confirmation email with practical information.<br><br>See you soon!<\/p><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"block-column\" data-id=\"ac3f942b\">\n\t\n\n<div \n\tclass=\"wrapper wrapper--simple\" \n\tdata-id=\"6d8e5bf0\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div class=\"block-bullet-list\">\n\t\t\t<p class=\"paragraph block-bullet-list__paragraph\" data-id=\"c4c5e322\">\n\tCourse information<\/p>\t<div class=\"block-bullet-list__columns\">\n\t\t\n\n<div class=\"block-bullet-item js-block-bullet-item\" data-id=\"6a68a971\">\n\t<i class=\"icon block-bullet-item__icon\" data-id=\"eae08d7a\"  aria-hidden=\"true\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M11.25 11.25C11.4489 11.25 11.6397 11.329 11.7803 11.4697C11.921 11.6103 12 11.8011 12 12V15.75C12 15.9489 12.079 16.1397 12.2197 16.2803C12.3603 16.421 12.5511 16.5 12.75 16.5' stroke='currentColor' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'\/><path d='M11.625 9C12.2463 9 12.75 8.49632 12.75 7.875C12.75 7.25368 12.2463 6.75 11.625 6.75C11.0037 6.75 10.5 7.25368 10.5 7.875C10.5 8.49632 11.0037 9 11.625 9Z' fill='currentColor'\/><\/svg><\/i><p class=\"paragraph block-bullet-item__paragraph\" data-id=\"02796a54\">\n\tDuration: 10-12 hours<\/p><\/div>\n\n\n\n<div class=\"block-bullet-item js-block-bullet-item\" data-id=\"72c4ecca\">\n\t<i class=\"icon block-bullet-item__icon\" data-id=\"dcc5ddbb\"  aria-hidden=\"true\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M11.25 11.25C11.4489 11.25 11.6397 11.329 11.7803 11.4697C11.921 11.6103 12 11.8011 12 12V15.75C12 15.9489 12.079 16.1397 12.2197 16.2803C12.3603 16.421 12.5511 16.5 12.75 16.5' stroke='currentColor' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'\/><path d='M11.625 9C12.2463 9 12.75 8.49632 12.75 7.875C12.75 7.25368 12.2463 6.75 11.625 6.75C11.0037 6.75 10.5 7.25368 10.5 7.875C10.5 8.49632 11.0037 9 11.625 9Z' fill='currentColor'\/><\/svg><\/i><p class=\"paragraph block-bullet-item__paragraph\" data-id=\"d62b1c64\">\n\tTools covered: HubSpot, Google Analytics, Salesforce Einstein<\/p><\/div>\n\n\n\n<div class=\"block-bullet-item js-block-bullet-item\" data-id=\"8acf7df0\">\n\t<i class=\"icon block-bullet-item__icon\" data-id=\"074ba1e1\"  aria-hidden=\"true\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M11.25 11.25C11.4489 11.25 11.6397 11.329 11.7803 11.4697C11.921 11.6103 12 11.8011 12 12V15.75C12 15.9489 12.079 16.1397 12.2197 16.2803C12.3603 16.421 12.5511 16.5 12.75 16.5' stroke='currentColor' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'\/><path d='M11.625 9C12.2463 9 12.75 8.49632 12.75 7.875C12.75 7.25368 12.2463 6.75 11.625 6.75C11.0037 6.75 10.5 7.25368 10.5 7.875C10.5 8.49632 11.0037 9 11.625 9Z' fill='currentColor'\/><\/svg><\/i><p class=\"paragraph block-bullet-item__paragraph\" data-id=\"2ff2956e\">\n\tIncludes hands-on exercises<\/p><\/div>\n\n\n\n<div class=\"block-bullet-item js-block-bullet-item\" data-id=\"174d2d75\">\n\t<i class=\"icon block-bullet-item__icon\" data-id=\"58c68c7a\"  aria-hidden=\"true\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M11.25 11.25C11.4489 11.25 11.6397 11.329 11.7803 11.4697C11.921 11.6103 12 11.8011 12 12V15.75C12 15.9489 12.079 16.1397 12.2197 16.2803C12.3603 16.421 12.5511 16.5 12.75 16.5' stroke='currentColor' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'\/><path d='M11.625 9C12.2463 9 12.75 8.49632 12.75 7.875C12.75 7.25368 12.2463 6.75 11.625 6.75C11.0037 6.75 10.5 7.25368 10.5 7.875C10.5 8.49632 11.0037 9 11.625 9Z' fill='currentColor'\/><\/svg><\/i><p class=\"paragraph block-bullet-item__paragraph\" data-id=\"10526e59\">\n\tCertification provided upon completion<\/p><\/div>\n\n\n\n<div class=\"block-bullet-item js-block-bullet-item\" data-id=\"5e04b982\">\n\t<i class=\"icon block-bullet-item__icon\" data-id=\"99c09c9f\"  aria-hidden=\"true\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M11.25 11.25C11.4489 11.25 11.6397 11.329 11.7803 11.4697C11.921 11.6103 12 11.8011 12 12V15.75C12 15.9489 12.079 16.1397 12.2197 16.2803C12.3603 16.421 12.5511 16.5 12.75 16.5' stroke='currentColor' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'\/><path d='M11.625 9C12.2463 9 12.75 8.49632 12.75 7.875C12.75 7.25368 12.2463 6.75 11.625 6.75C11.0037 6.75 10.5 7.25368 10.5 7.875C10.5 8.49632 11.0037 9 11.625 9Z' fill='currentColor'\/><\/svg><\/i><p class=\"paragraph block-bullet-item__paragraph\" data-id=\"588a3630\">\n\tPractical projects included<\/p><\/div>\n\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n\n<div \n\tclass=\"wrapper\" \n\tdata-id=\"241c32fb\" \n\tdata-bg-on-inner=\"false\" \n\t>\n\t\t\n\t\t\t<div class=\"wrapper__inner\">\n\t\t\t\n<div\n\tdata-id=\"10606559\"\n\tclass=\"block-course-list js-block-course-list js-block-course-list-10606559\"\n\t>\n\t<h2\tclass=\"heading block-course-list__heading\"\n\tdata-id=\"e867db71\"\n>\n\tAlso interesting for you<\/h2><a class=\"btn block-course-list__btn\" title=\"View all training courses\" data-id=\"2a50c716\" href=\"https:\/\/academy.xebia.com\/training\/\">\n\t\n\t\t\t<span>View all training courses<\/span>\n\t\n\t<\/a>\n\t<div class=\"block-course-list__slider-wrapper\">\n\t\t<div class=\"block-course-list__slider\">\n\t\t\t<div\n\t\t\t\tclass=\"block-course-list__swiper js-block-course-list-swiper swiper\"\n\t\t\t\tdata-allow-keyboard-controls=\"1\"\n\t\t\t>\n\t\t\t\t<div class=\"swiper-wrapper block-course-list__swiper-wrapper\">\n\t\t\t\t\t<div class=\"course-list-item swiper-slide js-tippy-container-isolated\" data-id=\"7fafc1ff\">\n\t<a class=\"btn course-list-item__btn course-list-item__heading-link\" title=\"Generative AI for Executives\u00a0\" data-id=\"b018615d\" href=\"https:\/\/academy.xebia.com\/us\/training\/generative-ai-for-executives\/\">\n\t\n\t\t\t<span>Generative AI for Executives\u00a0<\/span>\n\t\n\t<\/a><p class=\"paragraph course-list-item__paragraph\" data-id=\"afed9c14\">\n\tUnleash the power of Generative AI to drive innovation, optimize operations, and redefine business strategies. 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